The story:
Every company is becoming, in some way, a digital company – and that means the way you optimise, accelerate and innovate is changing too. The line between traditional engineering and digital technology is blurring. The fact is, transformation is never just physical or digital. It’s both.

The Big Idea: Digital, meet physical
The new frontier for transformation sits at the intersection between the physical and digital. And to get the most value out of it, you need a partner that lives in both worlds.

My Role:
Creative lead | Art Direction