My Role:

Creative Lead, Art Direction

The company has operated under the same branding for decades. Its visual identity feels outdated and fails to resonate with customers.

Under new leadership we hope to bring a fresh vision, superior product range, and enhanced customer service.

Story:
A floor is more than just a surface—it’s the stage for life’s cherished moments. From a toddler’s first steps to family gatherings or quiet evenings, every moment deserves a foundation crafted with care and precision. In a fast-paced world, we prioritise quality. Precision is our mindset, crafting every plank, tile, and pattern with care. Meticulous measurements and perfect alignment transform a floor into a masterpiece. Precision ensures superior quality by maximising the potential of materials, perfecting craftsmanship, and honouring clients' trust. It’s what transforms good into extraordinary and ordinary into timeless.