Spotify
The Story
Get Enterprise Advertisers and Agencies to see Spotify Advertising as a must-buy platform in their media mix by creating a storytelling and narrative approach that communicates our key messages, enables sales teams to have more meaningful dialogue with clients, and delivers measurable results.
The Big Idea:
Noise-cancelling advertising.
Your message is heard most clearly when it reaches an immersed audience. When they’ve filtered out every other distraction, you can be sure all ears are on you.
My Role
Creative Lead
There’s a reason that when we visit friends, we scan their bookshelves and rifle through their vinyl collection.
From exercising to washing the dishes. We have access to something intensely personal - their taste; what will make them tune in or turn off.
Listening choices are influenced by where people are and what they are doing. Which means digital audio gives us a way into understanding people’s behaviours over time; their habits, routines and breaks with routine.
And that’s what makes Spotify best placed to match an ad with a moment. To pick the right person, right place, right time.
