Concept design for Trustpilot awareness campaign
Story: Trust in business is at an all-time low, making real customer connections harder than ever. Without trust, loyalty fades, and growth stalls.
The Big Idea: When we listen, we grow.
Raise your hand if you’ve ever been in a relationship that truly mattered. One that shaped you. Where you felt understood. Heard. Connected. That’s the kind of relationship we believe consumers deserve.
At Trustpilot, we don’t just host reviews—we create a space where voices are valued, and feedback is transparent and genuine. Because like any great relationship, when you truly listen to your customers, your business grows.
My Role:
Creative Lead, Art Direction
Idea one
The 6th Star Program
Five stars represent satisfaction—happy customers and a job well done. But what if you could go beyond that? The 6th star symbolises something more: transparency, empathy, responsiveness, and a deeper commitment to your customers. It’s about building lasting trust that sets your brand apart. Stand out. Show your customers that you listen. Join the 6th Star Programme today.
Idea two
Behind the stars
Do you really know what your customers think about you? The trust gap suggests not. Behind every star rating is a customer’s story—a moment of feedback that can help you better understand their needs and drive your business forward. At Trustpilot, we delve behind the stars to bring you the full story with insights, data and importantly, the honest feedback.
Idea three
Let’s go interstellar
Need a boost to soar beyond the trust gap? Trustpilot gives you a new vantage point—helping you connect the dots, understand your customers, and launch your business into a new frontier. Forget competitors’ moonshots—we’ll take you interstellar. Explore new customer worlds.
Seek fresh insights. Make bold connections. From first contact to last—when we listen, we grow, together.
